This cereal definitely attracts your attention with the name. I have to admit it is something I say a lot. My little curse! The cereal is touted as “the world’s most amazing breakfast cereal.” It is gluten free, lactose free, vegan, kosher, high in iron, high in dietary fibre, a source of omega 3&6 polyunsaturated fatty acids, source of calcium and protein. Holy crap that has to be good for you!! I was introduced to it by my good friend Marie. So I bought a bag. Amber loves it. I have even given her a little bag of it to go on top of her yogurt in her lunchbox. She really likes granola on top of her yogurt so this is just the same. You only take 2 Tbsp. in almond, soy, hemp milk or milk or sprinkle 1 Tbsp. on top of yogurt. Wait 3-4 min. and then enjoy. It is full of chia, hemp, buckwheat, with the addition of cranberries, raisins, apple bits and cinnamon. All organic. Just click here to get yours delivered to you with free shipping. Enjoy your Holy Crap!!