Dairy Farmers of Canada wanted to highlight all the surprising ways milk benefits health – like how it could help reduce the risk of colorectal cancer.
So they made this beautiful and unexpected video to promote the benefits of milk and their free Get Enough Helper App. The video – which features a stunning interplay between aerialists on long silk ribbons – embodies the ways that milk can help untangle the blue ribbon of colorectal cancer. The App helps people track what they eat based on Canada’s Food Guide, and each day someone uses the App, Dairy Farmers of Canada donates $1 on their behalf to the Colorectal Cancer Association of Canada, as well as other worthy causes.
There’s intensity and strength and a bit of drama. It’s all metaphorical, of course. But the video is striking and does a great job of showing us that there’s a lot more to milk than we realize.
Check it out!