Preheat oven to 350F. Mix flour, baking soda and salt together in a medium bowl. Set aside.

Cream the butter and sugar together in a standup mixer with a paddle attachment. Add in the eggs one at a time and mix well after each addition. Add in the food coloring, mix well. Gradually add in the flour and mix well. Stir in the chocolate chips.

Scoop by tablespoon onto a parchment lined cookie sheet. Bake for 9-10 min. until lightly golden on the edges. Cool on the cookie sheet for a few minutes and then remove to a cooling rack. Store in a sealed container.